Simple, Transparent Pricing
No hidden fees. No long-term contracts. Founding partners get locked-in pricing for life.
Starter
For boutique properties ready to reclaim direct bookings.
$149/mo
- Up to 20 rooms
- 2 campaigns per month
- Past guest re-engagement
- Abandoned inquiry recovery
- Email support
Most Popular
Professional
For growing hotels that want the full power of Luma.
$349/mo
- Up to 80 rooms
- Unlimited campaigns
- Everything in Starter, plus:
- Direct booking upsell messages
- Website copy optimizer
- Seasonal campaign generator
- Priority support
Enterprise
For hotel groups managing multiple properties.
$749/mo
- Multi-property support
- Everything in Professional, plus:
- White-label option
- Dedicated account manager
- Custom campaign strategies
- Advanced analytics
Questions about pricing? Reach out — we're happy to chat