Stop paying OTA commissions.
Start growing direct bookings.
Luma helps independent boutique hotels convert more inquiries and past guests into direct bookings — without adding headcount.
You're losing 18% on every OTA booking.
Your guests are loyal. Your margins shouldn't suffer.
The average boutique hotel pays $40,000–$120,000 per year in OTA commissions. Your past guests already know and love your property — they just need a reason to book direct next time. Luma gives you that reason, automatically.
Three Ways Luma Grows Your Direct Revenue
Every 1% shift from OTA to direct saves your hotel thousands annually. Here's how Luma makes it happen.
Reclaim OTA Commissions
Shift bookings from Expedia and Booking.com to your own site. Every direct booking saves you 15–20% in fees.
Re-engage Past Guests
AI-generated return-stay campaigns turn one-time visitors into repeat guests who book directly with you.
Grow Without Headcount
Automated campaigns, follow-ups, and website optimization run 24/7 — no in-house marketer required.
Your Direct Booking Toolkit
Five AI-powered tools that work around the clock so you don't have to.
Past Guest Re-engagement
AI generates personalized return-stay campaigns from your guest history. Turn one-time visitors into loyal direct bookers.
Abandoned Inquiry Recovery
Automated follow-up for guests who inquired but didn't book. Recover revenue you're currently leaving on the table.
Direct Booking Upsells
Pre-arrival offers sent directly to guests — room upgrades, dining packages, experiences — all bypassing OTA fees.
Website Copy Optimizer
AI rewrites your hotel website copy to convert more of those direct visitors into confirmed bookings.
Seasonal Campaign Generator
Fill low-occupancy periods with targeted promotions generated and sent automatically when you need them most.
How It Works
Get up and running in days, not months. No technical expertise required.
Connect Your Property
Share your guest history and property details. Takes less than 30 minutes to get started.
Luma Builds Your Campaigns
AI analyzes your guest data and creates personalized re-engagement sequences, recovery messages, and seasonal campaigns.
Watch Direct Bookings Grow
Campaigns run automatically. You see more direct bookings, fewer OTA commissions, and happier returning guests.
Simple, Transparent Pricing
No hidden fees. No long-term contracts. Founding partners get locked-in pricing.
Starter
For boutique properties ready to reclaim direct bookings.
- Up to 20 rooms
- 2 campaigns per month
- Past guest re-engagement
- Abandoned inquiry recovery
- Email support
Professional
For growing hotels that want the full power of Luma.
- Up to 80 rooms
- Unlimited campaigns
- Everything in Starter, plus:
- Direct booking upsell messages
- Website copy optimizer
- Seasonal campaign generator
- Priority support
Enterprise
For hotel groups managing multiple properties.
- Multi-property support
- Everything in Professional, plus:
- White-label option
- Dedicated account manager
- Custom campaign strategies
- Advanced analytics
Join Our Founding Hotel Waitlist
Locked-in pricing for early partners. Be among the first hotels to reclaim your direct booking revenue.
Luma is currently in pre-launch. We're onboarding a small group of founding hotels with priority access and permanent early-partner pricing.